Crystal Light

Crystal Light is the despotic sponsor of Color Me Informed. Crystal Light is a powdered drink mix that comes in various flavors.

They force product placement in the show, and if Bryce Kiernan or his guests don't comply, praise, and consume the beverage, consequences are often severe. In one episode, Bryce is waterboarded with the beverage.

It is unknown if they are keeping Bryce Kiernan hostage.